MARKETING EDUCATION FOR ECONOMIC SURVIVAL: THE CASE OF UNIVERSITY OF UYO by Prof. Nsedu E. U. Inyang and Prof. (Mrs.) Grace Koko Etuk
This paper views marketing education in two perspectives-as a practice whereby school-leavers exchange their knowledge and skills for money and secondly, as a practice whereby the entire educational institution like, the University of Uyo, exchanges/should exchange her stock of knowledge and skills to make more money. The paper concentrates more on the second perspective and highlights four strategies which the University of Uyo uses to source for more money. These include product diversification, discriminatory charging of students ’, the use of multiple distribution channels and outright use of marketing promotion strategies, like advertising and appeal for support from the public. Education marketing is found to contribute greatly towards the internally-generated revenue (IGR) of the University of Uyo. Suggestions for greater strides in marketing by the university include setting up a distinct marketing management unit, experimenting on having cottage industries, especially for products that are of high demand by the employees like fuel; more involvement of the Alumni in fund generation, extending university services to artisans and finally, auditing the marketing outcomes and activities. The paper concludes that involvement in marketing is one sure way of stopping over-dependence on the government/proprietor for funds by higher educational institutions in Nigeria.
KEYWORDS: marketing, education, economic, survival, marketing models, product models.
British Journal of Education
Vol.3, No.3, pp.14-26, March 2015
Published by European Centre for Research Training and Development UK (www.eajournals.org)
About The Authors
Prof. Nsedu E. U. Inyang
Department of Science Education, University of Uyo, Akwa Ibom State, Nigeria
Prof. (Mrs.) Grace Koko Etuk
Department of Curriculum Studies and Educational Management, Faculty of Education
University of Uyo, Akwa Ibom State, Nigeria
Inyang N. E. U. & Etuk, G. K. (2015): Marketing Education for Economic Survival: The Case of University of Uyo. British Journal of Education, 3(3): March 14 – 23.
Prof. Nsedu Inyang
Professor N.E.U. Inyang has always been a teacher. He started as an Assistant Science Master at Duke Town Secondary School, Calabar. From 1976 till date he has taught in various institutions. He was appointed Acting Head, Department of Science Education in Uniuyo from 1994-1998 and promoted Associate and full Professor of Science Education in 1999 and 2002 respectively. He has taught undergraduate courses in Science Education, supervised undergraduate projects and jointly supervised Masters and Ph.D dissertations and theses both in University of Uyo and during his sabbatical leave to Nnamdi Azikiwe University, Awka.
Prof. Nsedu Inyang served in various capacities in the Science Teachers‘ Association of Nigeria (STAN) at both State and National levels. It was during his tenure as Chairman of Akwa Ibom State branch of STAN, He that Akwa Ibom State Branch was adjudged the best branch of the year for an outstanding membership among other achievements. Prof. Inyang served the Akwa Ibom State Government as a resource person at various workshops for primary and secondary school science and mathematics teachers.
Prof. Nsedu Inyang has been engaged in a number of Editorial services. He jointly published Integrated Science Workshop proceedings on the Integrated Science Curriculum in the 3 3 system Secondary Education in 1981. He jointly edited a book of readings on science and society 1997. He is editorial adviser of the integrated Science Education series of Integrated Science Panel of STAN and an author of the Basic Science of the University Press Plc, Ibadan, Nigeria.
To date, Prof. Nsedu Inyang has 45 publications to his credit made up of 22 journal articles and 23 book chapters, many of which can be accessed on this knowledgebase. He attended and presented several the keynote addresses and lead papers at conferences, some of which includes Teacher’s Day in 2009 at the Akwa Ibom State rally of NUT and a motivational talk at the Mobil/NNPC/Akwa Ibom State Science quiz, facilitated by the Akwa Ibom State Branch of STAN etc.
Prof. Nsedu Inyang has played a number of leadership roles in his christian life. He is happily married and is blessed with successful children.
His personal knowledgebase and website can be accessed via www.nseduinyang.com.ng
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