Special Topics in Public Relations (3rd Edition)


1. Organisation of Special Events
– Introduction
– Special Events
– How to Organise Special Events
– Invitations and Protocol Sub-committee
– Venue Sub-committee
– Publicity Sub-committee
– Accommodation Sub-committee
– Entertainment Sub-committee
– Transport Sub-committee
– Security/Health Sub-committee
– Consideration of Reports from Subcommittees
– Secretariat
– Conclusion

2. Political Public Relations
– Introduction
– The ‘Political’ in Political Public Relations
– The Practitioners
– Political Public Relations by Government
– Political Public Relations by Organisation
– Conclusion

3. Public Relations and Information Management
– Introduction
– Management and Information
– The Credibility Factor
– Information Management Goals
– Information Management During a Crisis
– Effect of Competition and Threat
– Conclusion

4. Fund Raising: The University of Cross River State Experience
– Introduction
– The Need for Fund Raising for Higher Education
– The Approach to Fund Raising
– Identifying the Targets
– Laying the Foundation
– Everybody’s Donation
– Conclusion

5. Company Public Relations
– Introduction
– The Foundation of Company Public Relations
– Internal Relations
– Shareholders Relations
– Publications and Publicity Materials
– Press Relations
– Public Relations Research
– Conclusion

6. Public Relations Proposal Writing
– Introduction
– Public Relations Consultancy Services
– The Proposal
– A Proposal fora Public Relations Campaign To Attract More Business to Niger Delta for Increased Revenue Base
– A Proposal for Public Opinion Survey/Media and Community List
– Proposal for Independent Strategic Reviews and Business Plan for Revitalization of the People’s Broadcasting Corporation, New Earth

7. Information Officers as Public Relations Managers
– Introduction
– Public Relations
– Information Officers and Public Relations
– What to Do
– Public Relations Policy
– Conclusion



This book was first published in 2000. After many years, a need arose for a third edition. This has offered an opportunity to correct the typographic errors in the second edition, expand the chapter on public relations information management, update some information in the chapter on fundraising, and an additional chapter on information officers as public relations managers. Essentially, the chapters remain as refreshing and educative as they were.

There are some public relations activities or topics which seem to be taken for granted and therefore do not receive in-depth attention in public relations books. Yet, those who study public relations need to know these activities or topics in practice and the problems likely to be encountered.

Such activities or topics include Organisation of Special Events, Political Public Relations, Public Relations Information Management, Fund Raising and Company Public Relations.

It is difficult for those who have not experienced such activities to understand them by reading passing comments about them. They are treated here in some detail as guides for practical application. They are re-worked papers presented at one Workshop/Seminar or mother between 1987 and 1995 except the last chapter, and reflect a growing concern in public relations in order for its practitioners not to be found wanting. One of the aims is to bring these aspects into prominence in Nigeria and wherever they may not be receiving due attention from public relations scholars and practitioners. Also, it is hoped that a collaboration of experiences in these areas would promote scholarship and add to the existing body of knowledge in public relations practice.

The first chapter identifies what special events are, and discusses how they can be best handled to score high points for an organisation. It impresses on those assigned such events that the success or failure of these events serves as a testimonial for the organisation. The second chapter points to the relationship between public relations practice and power play in the society. Political public relations, the chapter brings to focus, an area in which society as a system of influences and compromises is experienced by the day.

Public relations information management takes centre stage in the third chapter. It discusses how an organisation should gather and store information about itself and its competitors, and how to make use of such information to sustain public cooperation and goodwill without injury to corporate security and reputation. The fourth chapter is on fundraising. It uses the defunct University of Cross River State as a case study, noting that the task of fund raising is more difficult than may be imagined, and requires a cautious, persuasive approach in dealing with targets.

The fifth chapter on company public relations notes that public relations practice cannot be the same in all organisations since the public and conditions of existence of organisations are not the same. It, therefore, advises that public relations should be adapted to the needs and aspirations of organisations.

The sixth chapter on public relations proposals writing gives an insight into public relations consultancy services and how the consultants can benefit from the opportunities available. Lastly, the seveth chapter on information officers as public relations managers relates how the information officer can function as a public relations officer rather than concentrating only on publicising the affairs of the government of the day.

Nkereuwem Udoakah
April, 2017

Prof. Nkereuwem Udoakah

Nkereuwem Udoakah is a former newspaper journalist, now a Professor in Communication Arts in the University of Uyo, Nigeria. His professional experience includes reporting and editorial work with the Nigerian Chronicle and Quest Magazine, published by the Cross River State Newspaper Corporation, Calabar. He worked as a sub-editor, editorial assistant, feature writer, production editor and assistant editor on those publications. He became the officer responsible for fund-raising at the University of Cross River State (now University of Uyo) before joining the academic staff. Prof. Udoakah is a member of the Advertising Practitioners Council of Nigeria (APCON), the Nigeria Union of Journalists (NUJ) and the Nigerian Institute of Public Relations (NIPR). His research interests include journalism and media Studies, politics and the media, and development communication. He is the author of Government and the Media in Nigeria, Development Communication and Issues in Media Practices. He has many book chapters and journal articles to his credit. Prof.
Udoakah had his professional training in Ghana and Britain.

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