The Contribution of the Broadcasting Media to Public Policy Formulation in Akwa Ibom State.

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Ph.D Dissertation – (University of Uyo)

ABSTRACT
This study set out to investigate the contribution of the broadcast media to public policy formulation in Akwa lbom State. The broadcast media selected for the study were Radio Akwa lbom and NTA Uyo. Five programmes of the two broadcast media were selected for study. The work employed content analysis and survey as the research design. A purposive sample of respondents was drawn from a population of members of the House of Assembly and Higher Civil Servants, comprising permanent secretaries and heads of directorates in
seventeen ministries and two bureaux. Two hypotheses were tested. The result of the study indicated that there was a significant relationship between the broadcast media and public policy making in the state.
Therefore, the broadcast media played a significant role in the process of public policy formulation in Akwa lbom State.

The study also measured the extent to which broadcast media input was incorporated into public policy formulation: input that agreed with proposals by public policy formulators was more readily accepted than input that disagreed with, or was critical of, the policy proposals. Hence, policy makers were not passive recipients of policy input from the media but accepted the output to the extent that it agreed with their proposals. The work postulated that public policy makers and the two broadcast media studied were part of the same government, hence policy input by the media were more likely to be complementary than critical of existing policy proposals. Finally, the study also found out that by making policy suggestions on some issues, the broadcast media conferred relative salience on those issues. The study therefore recommends the setting up of a forum for public policy makers and mass media practitioners to constantly interact on public policy proposals.

 

 

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TABLE OF CONTENTS
CHAPTER ONE: THE PROBLEM AND ITS SETTING
Introduction
Public Policy Formulators
Akwa Ibom State Civil Service
Civil Service Rules
Nature of Civil or Public Service
Categories of Staff in the Civil Service
History of Radio Akwa Ibom
History of Nigerian Television Authority, Uyo
Statement of Problem
Objectives of Study
Research Questions
Hypotheses
Significance of Study
Delimitation of Study
Limitation of Study
Definition of Terms

CHAPTER TWO: REVIEW OF RELATED LITERATURE
Introduction
Concepts of Mass Communication
Forms of Mass Communication
Features of Mass Communication
Alternative Modes of Communication Relationships
Functions of the Mass Media
Dysfunctions of the Mass Media
Mass Media Influence
Models of Mass Media Effects
Political Impact of the Mass Media
Institutional Effects of the Mass Media
Mediating Role of the Mass Media
Levels and Kinds of Effect
McQuail’s Typology of Media Effects
Mass Media and Public Opinion
Summary of Media Effects
Public Policy
Definitions of Public Policy
Characteristics of Public Policy
Conceptual Categories of Public Policy
Typologies of Public Policy
Cycle of Public Policy
Models of Decision-making
Bureaucrats and Public Policy in Nigeria
Review of Studies
Theoretical Framework

CHAPTER THREE: RESEARCH METHODOLOGY
Introduction
Research Design
Population
Sample and Sampling Technique
Content Categories
Unit of Analysis
Measuring Instruments
Procedure for Administration
Validity
Sampling Error
Reliability of Measuring Instrument
Scoring
Coding
Method of Analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS OF FINDINGS
Presentation of Result of Content Analysis
Result of Survey
Answering the Research Questions
Test of Hypotheses
Discussion of Finding

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
Summary
Conclusion
Recommendations

Professor Uwem Udo Akpan

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Professor Uwem Udo Akpan is Professor of Broadcasting and Media Studies in the Department of Communication Arts, University of Uyo, Nigeria.

He started out in career with the Akwa Ibom Broadcasting Corporation, AKBC, before becoming a University Lecturer where he is, at presently, of the rank of a Professor. Through his indepth research in Broadcasting, he has published extensively in Journals (Local and International), Book Chapters and Conferences Papers. He has professional affiliations with bodies such as African Council for Communication Education (ACCE), Nigeria Union of Journalist(NUJ), Sports Writer’ Association of Nigeria where he was once the Akwa Ibom State Chairman and lots more. He is a highly experienced broadcaster who has served in several organizations and committees within the University and beyond.

In his personal knowledgebase, http://www.uwemikangakpan.com.ng/, you will get to know all there is to know about this great scholar and have open access to majority of his works.

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